DEGREE
Business Administration
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DEGREE
Bachelor of Business Administration
CES Resolution
RPC-SO-15-No 309-2020
DURATION
4 Years
MODALITY
On-campus
Academic Identity
Learn about the foundations of the program
- Mission
To train professionals in Business Administration who are responsible, reflective, autonomous, critical, productive, creative, strategists, entrepreneurs and innovators, with solid theoretical knowledge, technical skills and human qualities, capable of analyzing, planning, managing, controlling and evaluating models and strategies of intervention in business organizations of all kinds, through the incorporation of scientific, methodological and ancestral knowledge contributions, to generate processes of social and technological innovation, increasing competitiveness and achievement of benefits in the organizations in which they work.
- Vision
By 2030, the Business Administration career will be a benchmark in planning, doing, verifying and acting through knowledge and technology, which allows it to obtain national and international prestige, always oriented to the common good of society.
- Program Objectives
- General objective
To encourage human beings, capable of understanding the reality in which they live, with all its structural problems, to make them aware of their role and the contribution they can generate with their work, or of the damage they can cause with their bad practices, that is, to encourage ethical, honest behavior and commitment to the development of humanity and the preservation of the planet
Related to knowledge:
Manage theoretical, scientific, and technical information to manage and direct a company efficiently and effectively, identifying organizational problems, proposing alternatives, and applying solutions that involve quality, innovation, and technology transfer processes.
Related to relevance:
Articulate theoretical, technical and practical knowledge with the socio-economic reality of the country, which responds to the problems related to society, through research projects and systematization of experiences, as productive entities.
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Learn about the foundations of the program
Profiles and outcomes
The professional we train and the competencies you will develop
- Professional Profile
The professional in Business Administration will possess the following skills, attitudes and competencies (Ser):
– Identifies the deontological principles that govern the actions of the profession, as well as their effects within society and its development.
– Practices honesty as a norm in professional practice, condemning corruption, illicit enrichment and abuse of power.
– As a manager, he acts with leadership when making decisions, safeguarding collective interests over individual interests.
– Has risk aversity, being able to undertake their ideas and pursue their dreams.
– Adopts a political position in the face of national and international economic power structures and reality.
– Respects cultural, ethnic, and religious diversity in the formation of organizations, commercial, labor, and communication relations.
– Possesses adaptive thinking, based on reflection and instinct.
– It generates empathy among the people with whom it relates.
– Work in a team and contribute with creative ideas as a member or as a leader of the team.
- Graduate Profile
The profile of the Bachelor of Business Administration is based on the competencies that cover the five knowledges that are: knowing, knowing how to be, knowing how to know, knowing how to do and knowing how to live together. The instruments of knowing how to be are: values, attitudes and norms; through them the information is processed. In knowing there are: notions, propositions, concepts and categories; and know-how requires procedures and techniques.
The graduate of Business Administration will have a multidisciplinary and multicultural training, based on the new scientific and technological trends of the profession. Aware of the great challenges and problems of the world, where the human being and his well-being are above any other primary need. Capable of understanding the nature of organizations from the basis of human behavior, which allows them to have a positive impact on their destiny, guaranteeing efficiency in the use of resources. They will have the ability to establish creative and innovative solutions to the needs that arise in companies, through the exercise of leadership and entrepreneurship and the identification of investment opportunities that contribute to the economic and social development of the country and the region. It will always be aligned with the support of the development and growth of Ecuador’s productive matrix.
– Analyzes administrative theories from different epistemological approaches and understands the why of science within the social context
– Understand the functioning of productive organizations from the following perspectives: accounting, economic and marketing
– Understand the concept of “quality” with all its elements, applied to production, service or operations processes.
– Analyse the social, economic and cultural environment, both nationally and internationally, and their impact on the business world.
– Interprets the managerial skills associated with the exercise of effective leadership.
– Learn about the importance of the concept of “innovation” and its contribution to business success.
– Know the regulations that govern the operation of productive organizations, as well as the laws and regulations that regulate labor, tax and environmental care relations.
– Identify the differences between the economic sectors: public, private and popular and solidarity economy.
– Is able to design strategies to streamline human talent management
- Learning Outcomes
Administration
Understand the theories and administrative processes to analyze, design and direct organizations with leadership, critical thinking and social responsibility, integrating scientific, ethical and sustainable criteria in decision-making and business management in globalized contexts.
Direction and Management
Critically and strategically analyze the organizational environment, applying technological, quality, and business management tools to design, implement, and evaluate innovative, sustainable, and socially responsible processes, projects, and business models that contribute to economic development and the improvement of business competitiveness.
Marketing Advertising
Analyze the market and consumer behavior to design and implement innovative and ethical marketing strategies, integrating market research, digital marketing, and e-business and e-commerce models, in order to strengthen the competitiveness and sustainability of organizations
Financial Management
Integrate accounting, financial and tax knowledge to analyze, plan and evaluate the economic and financial situation of organizations, applying technological tools, cost models, budgets and business valuation that support ethical, strategic and sustainable decision-making in public and private contexts.
Economy
Analyze the micro and macroeconomic principles that explain the functioning of markets and the economy as a whole, evaluating the impact of fiscal, monetary and international trade policies on production, employment and economic growth, to support business decision-making and promote sustainable development.
Curriculum Structure
Academic structure of the program
Current Curriculum
Curriculum (not in force)
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CES Resolution
RPC-SO-15-No 309-2020
Program Code
ISOF-SQ-2023
Program cost:
Article 356 of the Constitution of the Republic establishes, among other principles, that third-level public higher education shall be tuition-free, and that this gratuity is linked to the academic responsibility of students.
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Business Administration
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