Based on their capacities, attitudes, and values:
Strengthens their personal and professional identity and cultivates self-esteem; develops critical thinking, deductive reasoning, and the use of analogies, thereby shaping cognitive structures and affective development.
– Applies ethical, spiritual, and humanistic principles, inclusive of diverse worldviews, diversity of abilities, and interculturality
-Respects knowledge within the ancestral and sustainable tourism context of different regions.
– Critically embraces historical changes and fosters openness to the new, the creative, and the diverse.
– Complies with the regulations established within the national and international legal framework governing tourism activities.
Operates within multidisciplinary teams with assertive communication, engaged in negotiation and conflict management to resolve problems in the tourism field.
– Manages tourism activities with ethics, leadership, responsibility, and quality.
Based on the theories, conceptual systems, methods, and languages for the integration of knowledge, the profession, and research:
-Organizes and integrates knowledge, identifying updated and specialized concepts and theories within their field of training. Possesses a general culture pertinent to their profession, including the use of ICTs and the application of information-gathering techniques for research.
-Develops, analyzes, and evaluates the quality of resources, services, ecosystems, and their components through applied research processes in tourism activities.
-Possesses knowledge of the social, cultural, economic, and political aspects of the community, enabling the management of innovative public–private projects for destination development.
– Applies principles of sustainability in sensitive natural areas through environmental interpretation and education; recognizes, respects, and values ancestral knowledge and the country’s heritage richness, and acknowledges their own identity.
– Understands the components of the tourism system through observation and characterizes tourism systems using techniques in tourism operations, management, entrepreneurship, and research, in compliance with sustainability standards.
-Identifies opportunities and shortcomings in tourism activity through characterization and diagnosis using technological tools, while respecting sustainability standards.
– Demonstrates skills and capacities for information management, research, and intervention in processes of tourism operations, management, and research.
– Integrates ancestral knowledge, interculturality, and gender equity of peoples in relation to different technological applications.
-Uses logical, critical, and creative thinking for the understanding, explanation, integration, and communication of knowledge within tourism.
-Undertakes entrepreneurship and innovation across diverse scenarios of tourism activity.
– Communicates, through a thesis, ethnography, or comprehensive examination, the design, development, and evaluation of a tourism management process or the creation of tourism products within the framework of sustainability.
– Systematically applies national and/or international policies, enabling them to manage global tourism trends.

In relation to the management of professional and research models, protocols, processes, and procedures:
Resolves problems arising within tourism operations through knowledge of the tourism potential of areas of influence; implements administrative and operational processes to ensure quality in the tourism system.
– Contributes to the development of new sustainable public policies with ethics and commitment, for the implementation of strategic tourism events and projects that support the positioning of the country’s tourist destinations.